Fair trade exists so we can support what’s fair.
Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first. Fair Trade USA believes that everyone wants to do what’s right – for their families, fellow global citizens, and the planet. That’s why Fair Trade USA is committed to making the right choices the most obvious ones. Based on the simple idea that the products we buy and sell are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and fishermen, and protect the environment. In other words, it’s a world-changing way of doing business.
The fair trade movement began as a way to connect disadvantaged producers to vibrant, global markets. The goal was to create trading partnerships founded on transparency, fairness, and economic empowerment. Today we continue this tradition, delivering long-term benefits to farms, factories, and fisheries, and the people who represent them.
Felipa Rios, sugar cane and coffee grower at Cooperativa Norandino in Peru
Before, we would sell our products at low and unstable prices. But thankfully we had the opportunity to participate in fair trade since the beginning, which has allowed us to get ahead while caring for our families."